The Why

In a TED Talk presentation by Simon Sinek, Apple’s marketing techniques are dissected. Sinek used a three-tier model to study the way the human brain processes information, and more importantly, marketing messages. This example teaches how to form an emotional connection with customers, and in turn, cultivate relationships with them. Sinek says “The goal isn’t… Continue reading The Why

7 Vital Benefits of Private Cloud

Cloud computing is quickly being adopted as a way for organizations to improve efficiency, enhance agility and decrease operational costs. In a 2011 survey of IT decision makers, International Data Corporation (IDC) indicated that 44% of IT decision makers were planning on implementing a private cloud into their organization